How To Build a Huge Mailing List as Simple as Possible

Description

Master marketer and best-selling author Seth Godin says that companies that resist innovation
are like brown cows—after a while, they all look the same. If you’ve seen one brown cow, you’ve seen every brown cow there is to see. You don’t notice them even when they’re standing on the side of the highway. They might as well be invisible.
But when a purple cow comes on the scene, it stands out at once. You can’t take a brown cow and paint it purple, Godin explains. Purple cows are purple from the inside out—or they might be blue from the inside out, as in the case of JetBlue Airlines, a company that meets Godin’s criteria for excellence.
What is Seth Godin trying to teach us about marketing this time? If I’ve learned anything from Godin since his 1999 Permission Marketing, it is that he doesn’t waste his readers’ valuable time. So I’ve learned to listen to what he has to say. What does he have to say in Purple Cow? It all comes down to two words: Be remarkable.
I hope you’re listening, too. “You’re either a Purple Cow or you’re not,” says Godin. “You’re either remarkable or invisible. Make your choice.” I think you have made the right choice; otherwise, you wouldn’t be taking the time to read this. You’ve taken the first step toward becoming remarkable. This report will show you how to separate yourself from the millions of invisible brown cows on the Information highway.
When you finish this report, you won’t be a brown cow any more. You may discover that you’re not a purple cow either. You might be a blue cow, a red cow, or even a pink cow. But one thing is certain: You’ll know what it takes to build the kind of list that can skyrocket your Internet business. You’ll know what it takes to be remarkable.